SeaPak Steps Up Shrimp Promotion During Lenten Season
SeaPak Shrimp & Seafood Co., the leading value-added retail shrimp brand in the USA frozen specialty seafood market, is offering consumers several new ways to enjoy the prized shellfish during Lent. Traditionally the busiest selling season for seafood, the religious preparation period leading up to Easter Sunday began on February 10 and extends into late March. During that time many observant Catholics and other members of other Christian denominations abstain from eating meat.
During the next eight weeks, SeaPak will be providing consumers various suggestions and opportunities for adding more shrimp to their meal plans, in hopes they’ll discover some favorite new shrimp recipes.
“By simply adding shrimp to a dish, consumers can enjoy great-tasting coastal flavors any time they want, and that’s what we’re encouraging,” said Megan Grinstead, director of marketing for the Saint Simons Island, Georgia-based company.
Even before the official start of Lent, SeaPak on February 7 kicked off its campaign for the 2016 season with a massive coupon distribution in selected Sunday newspapers throughout the United States.
Consumers are also given additional savings opportunities via SeaPak.com, where digital coupons worth 75 cents off the purchase of one SeaPak product weighing more than eight ounces have been available for downloading since February 10. At the same time, they can also begin receiving coupons via the brand’s Coastal Catch e-newsletter and Facebook page.
At a number of retail locations, “Spotted with SeaPak” banners, freezer clings and other branded materials will help draw the attention of shoppers to the frozen food aisle. “Our in-store presence during Lent is designed to increase consumer purchase of frozen seafood, drive product trial, and encourage in-store consumer engagement,” Grinstead explained.
This year, SeaPak has teamed up with the Food Network to offer seafood lovers the chance to win a trip to New York City for a culinary lesson at Food Network Kitchen with “SeaPak’s Seafood Sweepstakes. Participants may become eligible for a chance to win the grand prize by completing an online entry form prior to March 31. The sweepstakes, which began on February 1, is hosted on FoodNetwork.com and will also be featured in a commercial during an upcoming episode of the television series Chopped on February 23.
Additionally, in an effort to further drive engagement and traffic to the frozen seafood aisle, SeaPak is hosting a #SpottedWithSeaPak social media promotion through March 31, encouraging consumers to post their best SeaPak selfie – tagged #SpottedWithSeaPak – on Facebook or Instagram. The winner, selected at random, will receive a $500 gift card and free SeaPak product for a year.
In business since 1948, SeaPak is a unit of Rich Products Corporation’s Consumer Brands Division which includes Farm Rich frozen snacks and appetizers, Coffee Rich non-dairy creamer, Byron’s BBQ and Casa Di Bertacchi Italian meatballs. Rich's annual sales now exceed $3.5 billion, and the privately held, family-owned company employs more than 10,000 people around the world.