Iceland Wins Big Again, this time for Frozen Fish Dish
The UK’s Iceland Foods retail chain added glitter and gold to its crowded trophy cabinet during the recently held Supermeat & Fish 2016 Awards competition in London, taking Best Frozen Fish Product and Best Overall Product honors for Iceland Seabass Fillets en Papillote. Flavored with butter, tarragon and parsley, the 310-gram ready meal retails for £3.49.
It was also No. 1 in the poultry category, winning top prize for its Peri Peri Chicken Skewers. The 480-gram six-pack is priced at £3.
This latest triumphs followed sweeping victories in June, when Iceland won Retail Product of the Year honors in the British Frozen Food Federation’s (BFFF) Annual Awards competition for its Slimming World of Chicken Tikka Masala offering. The prize was on top of a gold award received for the same product in the poultry category. The 500-gram marinated chicken breast dish sells for £3.
Iceland Foods was awarded a second gold for Perfect Crackling Pork Leg Joint in the meat-based product category, and a third gold for Luxury 2 Vintage Somerset Cheddar Soufflés in the Pizza, savories and savory bread product category.
In addition, the frozen food retail specialist took four silver and four bronze prizes for other products in poultry, fish, vegetable, meat and ice cream/dessert/confectionery categories.
Brian Young, chief executive of the BFFF, remarked: “This year’s awards are a real triumph for Iceland and its collaboration with Slimming World. The quality of products submitted for judging was outstanding and once again, demonstrates the ongoing innovation and creativity of frozen food producers. Consumers continue to recognize that frozen food is nutritious and tasty as well as providing value for money, minimal waste and convenience.”
Nigel Broadhurst, joint managing director of Iceland Foods, commented: “Our team works tirelessly, putting a huge amount of effort and energy into delivering an extensive frozen foods range that delivers on taste, quality and value for our customers, and these accolades are a true reflection of this hard work and passion. We’ve long advocated the benefits of frozen food – both in terms of nutrition and cost – and with our most recent ‘Power of Frozen’ campaign it feels like shoppers are finally beginning to sit up and take notice.”