The Saucy Fish Co. has secured another listing for its new frozen range in the United Kingdom, this time with e-commerce grocery delivery service AmazonFresh.
Following the successful nationwide launch at Sainsbury’s stores earlier this year, AmazonFresh began selling Saucy’s five-item line on July 24. The offerings include Salmon with Chilli, Lime & Ginger Dressing, Sea Bass with Salsa Verde, Smoked Haddock with Vintage Cheddar & Chive Sauce, and two fishcake varieties.
The frozen assortment joins the label’s established chilled range, and sits alongside some of Britain’s leading household brand names now available for same-day delivery to AmazonFresh customers. The e-commerce platform, which debuted in the United Kingdom last June, has recently added 42 new postcodes to its expanding delivery catchment area. It now offers delivery service to 302 postcodes across London and the South East.
Since launching into Sainsbury’s stores nationwide in February, 80% of Saucy’s spend has been incremental to Sainsbury’s frozen fish category as a whole, with the brand successfully introducing a younger, more affluent customer to frozen fish through its targeted “Frozen Just Got Cooler” campaign.
“We’re delighted to have secured a frozen listing with AmazonFresh. Their quick and convenient online service is ideal for Saucy’s new generation of frozen shoppers,” said Amanda Webb, sales and marketing director for the Grimsby, England-based unit of Icelandic Seachill. “This is an exciting time for both businesses and we look forward to working closely with AmazonFresh to promote and deliver our range in London and beyond.”
As an extension of the “Frozen Just Got Cooler” campaign, which reached in excess of 55 million consumers, Saucy recently teamed up with YouTube influencer Katie Pix to bring viewers the “ultimate guide to hosting a summer garden party.” The seasonal campaign features the company’s frozen products and is currently being pushed out across social channels eCRM and YouTube pre-roll, as well as through PR and display activity.
