Cousins Maine Lobster is continuing to broaden its presence in South Carolina with a Greenville grand opening event set for April 4, extending its reach into the Upstate region following a successful February debut in Columbia. The brand’s food truck will begin serving lobster rolls with a touch of mayonnaise on a New England-style roll, as well as warm butter lobster rolls, lobster tacos, lobster grilled cheese and classic whoopie pies at 501 South Pleasantburg Drive at 12 PM.
“Our Columbia launch exceeded expectations, and we’ve been eager to build on that momentum by introducing Cousins Maine Lobster to Greenville,” said Lindsay Herberger, director of franchise development. “Greenville is known for its incredible food culture, strong sense of community and support for unique dining experiences, making it a natural fit for us.”
Led by franchisees Matt Cobb and Dave Blosser, the Columbia-based truck is set to serve multiple markets throughout the area, allowing the brand to connect with customers across South Carolina while maintaining a strong local presence.
“We’ve seen firsthand how the truck brings people together,” said Cobb. “From the excitement of the line to that first bite of wild-caught Maine lobster, it creates a unique experience you don’t find every day. Greenville has such a great local energy, and we’re excited to be part of it and introduce more people to our products.”
Headquartered in Los Angeles, California, Cousins Maine Lobster continues to expand its national footprint throughout the United States through both food trucks and fast-casual restaurants. The company was founded in 2012 by real-life cousins Sabin Lomac and Jim Tselikis with the desire to bring their local Maine family traditions to the US West Coast. Later, wiile appearing on Shark Tank, the American business reality television show, they partnered with real estate mogul Barbara Corcoran. Since then, the enterprise has franchised to expand its footprint across the nation.
