The Burger King fast food chain continues to let guest feedback impact the future of the brand – as proven by its recent initiative inviting customers to call or text President Tom Curtis with ideas and comments. They have already helped shape operations, restaurant image and the overall dining experience and now, they’ve inspired changes to the popular flame-grilled Whopper sandwich – the first in nearly 10 years.
Still served with more than a quarter-pound of 100% flame-grilled beef and free of artificial colors, flavors and preservatives, the
higher-quality Whopper includes a more premium, better tasting bun, served in a box to ensure delivery to customers exactly the way it left the kitchen. Stacked tall with onions and tomatoes, crisp lettuce and tangy pickles, the sandwich also features better tasting mayonnaise.
“Over the past several years, we’ve focused on strengthening our operations and modernizing our restaurants to build a more consistent foundation across the system,” said Curtis. “With that work well underway, we’re now in a position to thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t set out to reinvent it. Instead, we elevated it based on direct guest feedback.”
Founded in 1954, the Miami, Florida-headquartered Burger King chain operates more than 19,000 outlets in over 120 countries and US territories. Nearly all Burger King restaurants are owned and operated by independent franchisees, many of them family owned restaurants that have been in business for decades.
