Drumstick, the popular ice cream sundae cone brand, is stepping back into the ring with WWE and WWE Superstar Cody “The American Nightmare” Rhodes to debut its new creative platform: “Lick it. Flip it. Drumstick it,” celebrating the pleasure of eating a Drumstick as one likes – whether starting at the top or going straight for the chocolate nugget.
Timed to WrestleMania 42 on April 18 and 19 at Allegiant Stadium in Las Vegas, the campaign comes to life through an integrated program spanning a national TV commercial, social content featuring Rhodes, the return of the Summer Snackdown Sweepstakes, and the debut of a new sampling experience bringing innovative flavors to events across the USA, via the DrumTruck.
Meanwhile, Drumstick is unveiling the Red, White & Blueberry cone. This limited-edition flavor features strawberry frozen dessert swirled around a blueberry sauce core, topped with a white confectionary coating and crispy rice pieces. It also marks brand’s first-ever twist on its signature chocolate coating. The four-count box is available exclusively at Walmart stores beginning this week for a limited time.
Drumstick’s presence at WrestleMania 42 will be amplified with the debut of the DrumTruck – a one-of-a-kind, fully branded vehicle that blends vintage ice cream truck nostalgia with Drumstick attitude. Designed to stop fans in their tracks with new Drumstick flavors, the truck will serve samples of Red, White & Blueberry to WrestleMania attendees as they leave the stadium, before hitting the road for stops nationwide throughout the summer and beyond.
Drumstick is part of Walnut Creek, California-based Dreyer’s Grand Ice Cream, Inc. a leading US ice cream company owned by Froneri. Dreyer’s manufactures, markets and distributes a full spectrum of ice cream and frozen snacks made with high quality ingredients. With nearly 100 years of experience in the market, its portfolio of brands in North America includes Häagen-Dazs, Dreyer’s/Edy’s Grand and Slow Churned, Dibs, Outshine, Toll House, Push-Up, Frosty Paws and Skinny Cow, in addition to Drumstick.
“Drumstick brings excitement wherever it goes, and this year’s partnership with WWE and Cody Rhodes takes that energy to a new level,” said Meredith Exberger, marketing director at Dreyer’s Grand Ice Cream.
