Following the ongoing success of her multiyear partnership with the Duncan Hines cake mix brand, American country music legend and Rock & Roll Hall of Fame inductee Dolly Parton has entered into an exclusive agreement with Duncan Hines’ parent company, Conagra Brands, one of North America’s leading branded food businesses, to develop a line of retail food items. The new range of Dolly Parton products to be marketed in the USA will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.
“I loved co-creating my Duncan Hines line with Conagra and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” said the iconic singer-songwriter, film star and philanthropist. “We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”
The new products will start rolling onto store shelves across this January, with an expanded lineup of Duncan Hines offerings including Cinnamon Crumb Cake, Blueberry Muffin, Banana Nut Muffin and Buttermilk Pancake mixes. Additional items, including frozen food offerings, are slated to launch later in 2024.
“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food,” said Tom McGough, chief operating officer at Chicago, Illinois-headquartered Conagra Brands.
“We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world,” added Lucy Brady, Conagra’s president of grocery and snacks. “With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”
The multi-year, multi-category agreement was facilitated by licensing agency IMG.
Visit bakingwithdolly.com to learn more about the current and future line-up of Dolly Parton food products.
