Greenyard and Eureden of February 2 announced the successful completion of their previously announced project, resulting in the creation of a strategic alliance in the frozen vegetable sector in France, with Greenyard as the majority shareholder. All regulatory approvals have been obtained, and customary closing conditions have been completed.
The alliance brings together Gelagri Bretagne, the French frozen vegetable activities of Eureden (3rd French diversified agri-food cooperative), and Greenyard Frozen France, a subsidiary of the Sint-Katelijne-Waver, Belgium-headquartered Greenyard Group. By combining their production, processing and commercial capabilities, the new organization is well positioned to strengthen the supply of frozen vegetables of French origin, while reinforcing the economic and agricultural significance of the Brittany region.
This collaboration unites the complementary strengths of Gelagri Bretagne and Greenyard Frozen France to create a stronger and more resilient long-term actor in the frozen vegetables sector. It builds on the companies’ reliable base of growers, industrial expertise and extensive commercial reach and integrated customer relations with leading retailers in France and elsewhere. Together, these stakeholders form a “tripartite” platform to deliver added value to customers and consumers in markets with growing demand for healthy, sustainable, pure-plant foods of French origin – especially in the frozen category.
By formally joining forces, the partnership between Greenyard and Eureden builds scale, stability, and innovation across the entire value chain, supporting the ambition to become the leader in frozen vegetables in France.
Both companies remain fully committed to their customers, growers and suppliers, with close and integrated relationships at the heart of the operational model, from fork-to-field. For customers, the alliance offers a broader and more innovative frozen product range, reliable availability, consistent quality and competitive pricing, supported by a partner able to anticipate and respond to evolving consumer needs. For farmers and suppliers, it strengthens long-term demand, preserves trusted relationships, and supports sustainable agriculture through better planning, fair value creation and shared benefits.
Marie-Gabrielle Daniel, chief executive officer of Eureden, stated: “The completion of this partnership confirms the strategic importance of this activity for our cooperative and its growers. We are creating a solid platform for long-term development, rooted in our production areas and open to European and international markets.”
Greenyard CEO Francis Kint added: “We are pleased to officially welcome Gelagri Bretagne to Greenyard. Our longstanding relationship with them, built on trust and shared values, now enters a new phase. We will further co-create our future in France and reinforce our sourcing and production capabilities while, together with our customers, we continue to grow the consumption of tasty, nutritious frozen foods, fully aligned with Greenyard’s mission.”
The new partnership will operate from four Breton four sites that employ approximately 900 people in Moréac, Loudéac, Saint-Caradec and Landerneau who produce frozen gratins, ready meals, soups, purées and fruits in addition to vegetables. The products are exported to retail, foodservice and freezer center customers in more than 80 countries throughout the EU, USA, Canada and beyond.
