As Lent begins and seafood takes center stage for millions of households in the USA and around the world, Morey’s Fine Fish & Seafood has debuted the Morey’s Seafood Society, a community designed to inspire confidence and creativity in everyday seafood cooking.
The Lenten period of repentance is a time when observant Christians turn to seafood as an alternative to eating meat, but for many home cooks preparing fish can be a challenge. Morey’s aims to change that by offering chef-crafted flavors and freezer-ready options that make trying something new approachable and pressure-free.
To further support seafood exploration during Lent and beyond, Morey’s has partnered with Chef Jennifer Hill Booker as a featured brand expert. She brings a passion for teaching, creativity, and approachability to the kitchen.
“As Morey’s ‘Seafood Maestro,’ I’m excited to take the intimidation out of buying and cooking fish,” said Booker. “Because Morey’s pre-portioned frozen fillets are already marinated and perfectly seasoned, home cooks can focus on the fun part: building delicious meals and enjoying seafood more often.”
”Lent is a season when people are already thinking about seafood and looking for simple ways to honor tradition while refreshing their routines,” said Kelly Rabinowitz, director of marketing for Buffalo, New York-headquartered Rich Products Corp., parent company of Morey’s. “With the launch of this Society, we’re giving seafood lovers a place to connect, learn, and feel confident exploring new flavors on their own terms.”
Morey’s Seafood Society is a branded fan community created to give passionate seafood lovers a deeper connection and a home within the brand. Living across Morey’s Instagram Broadcast Channel, Facebook Messenger Channel and e-mail and SMS programs, the Society is designed to strengthen engagement with enthusiastic fans and foster a sense of belonging year-round.
