Snickers Ice Cream, a unit of Newark, New Jersey-headquartered Mars Inc, unveiled an addition to its permanent lineup on January 21. Bringing big flavor to a mini format, Snickers Ice Cream Minis in 10-count packs come in five multi-textural flavors, as detailed below:
• Snickers Original – The classic combination of 100% real creamy peanut butter ice cream, smooth caramel and crunchy peanuts, all in a chocolatey shell.
• Snickers Crunchy Peanut Butter – A bolder, crunchier take on the original, packed with more roasted peanuts and its signature chewy caramel glaze for an elevated, texture-rich bite.
• Snickers Almond – A nutty twist that delivers creamy vanilla ice cream, smooth caramel and added crunch from almonds, coated in a chocolatey shell.
• Snickers Salted Caramel – Salty, sweet and chill collide to create the ultimate satisfaction in one bite, featuring salted caramel ice cream, layered with caramel and peanuts in a chocolatey shell.
• Snickers x M&M’S Minis – Two iconic brands join forces for the first time in ice cream, delivering caramel, peanuts, M&M’S Minis and peanut butter ice cream – available exclusively at Walmart in February.
“Snickers Ice Cream is the biggest candy brand in the freezer aisle, and now we’re raising the bar with a cool, snackable treat that’s perfect for moments when you want to kick back and chill,” said Mars Ice Cream Marketing Director Chanel Gant. “We’re thrilled to introduce Snickers Ice Cream Minis, delivering the candy-inspired flavors consumers are looking for in the ice cream category with the satisfying taste and textures.”
