Popsicle and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat. Launching this month, the new Popsicle Bluey ice pop should please audiences who are a fan of the creativity, humor and family play from the hit series in a refreshing frozen treat.
The new ice pop features a cheerful Bluey face design that delights fans the moment they unwrap it. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial dyes or synthetic colors, the Popsicle Bluey ice pop reinforces Popsicle’s commitment to simple, parent-approved ingredients.
“Bluey is a phenomenon that resonates deeply with kids and parents alike, and that made it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy,” said Lisa Vortsman, chief marketing and innovation officer at The Magnum Ice Cream Company in the United States. “Bluey celebrates imagination, kindness, and family connection and those values align perfectly with what Popsicle has stood for across generations.”
Jill Cook, senior director of licensing for BBC Studios, added: ”Bluey celebrates family and everyday play and we’re happy to team up with Popsicle to bring this fun new treat to families for those joyful moments together.”
Popsicle Bluey ice pops are now available in six-count packs at major retail store across the USA for an MSRP of $6.29.
About Bluey
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Bluey is created and written by Joe Brumm and produced by multi-Emmy Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. In Australia, the show is broadcast on ABC. The series airs and streams to USA, New Zealand and China.
