Royal FrieslandCampina NV intends to purchase Wisconsin Whey Protein, a producer of whey protein isolates in the United States. The Darlington, Wisconsin-headquartered company will become part of FrieslandCampina Ingredients, a global leader in proteins and prebiotics. As a result, the Amersfoort, Netherlands-based buyer will significantly increase its total whey protein capacity, helping to meet rising global demand for high-quality protein ingredients. The acquisition will enable the company to scale and extend its market-leading position in Europe and Asia into the North American market.
Wisconsin Whey Protein’s modern facilities, located in the heart of the USA’s dairy region, are currently being expanded which will more than double its whey protein isolate capacity. The company will be integrated into the FrieslandCampina Ingredients business group, reinforcing its ability to serve customers across the performance, active and medical nutrition market segments.
Commenting on the acquisition, Anne Peter Lindeboom, president of FrieslandCampina Ingredients, stated: “By joining forces with Wisconsin Whey Protein, a respected producer of high-quality whey isolates with a strong focus on production and innovation, we bring together expanded capacity in the United States with our deep expertise in protein technology, research and application development. The acquisition will enable us to scale our proven successes in high-end protein offerings to customers in the United States and worldwide.”
Kyle Kachadurian, Wisconsin Whey Protein’s founder and chief executive officer, added: “There’s a natural fit between our entrepreneurial spirit and FrieslandCampina Ingredients’ global growth ambition. I’m proud that our team will become part of such a purpose-driven company.”
With the intended acquisition, FrieslandCampina will also enter into a collaboration with Stainless Technologies, a sister company of Wisconsin Whey Protein that builds and installs state-of-the-art process systems for the food, dairy and nutraceutical industries.
Strategic Context
Protein supplementation has become a mainstream component in nutritional food and beverages. Today, 71% of consumers actively prioritize protein intake – a notable increase from 59% in 2022 and 67% in 2023. This has been driven by a rise in consumers viewing higher protein diets as good for their general health, increased demand for high-protein diets for fitness and weight management, and ongoing product innovation. In addition, protein quality is becoming just as important as quantity. Consumers are becoming more aware about the benefits of complete proteins (containing all nine essential amino acids) and the benefits of specific amino acids. This plea for high-quality protein presents an opportunity to provide tailored solutions for every moment of the day, and for every market. It is expected the whey protein market will grow at 6.6% per annum until 2030.
The acquisition aligns with FrieslandCampina’s broader investment strategy to lead the global protein market. In recent years, the company has made substantial investments, and will continue to do so, to strengthen its global footprint and innovation capabilities. These investments include the upcoming opening of an application center in North America, adding to recent launches in Asia and Europe, and significant whey protein capacity expansions at various FrieslandCampina production sites in the Netherlands.
