Scott & Jon’s, the fast-growing frozen seafood brand known for restaurant-quality meals, is unveiling a new brand identity that delivers a more elevated look and feel while staying true to its roots in the state of Maine.
The updated branding is an evolution, not a full overhaul, and reflects what consumers want most today: higher protein, tasty flavors, and meals made with premium ingredients. The refreshed packaging, upgraded recipes, and new brand messaging were shaped by extensive consumer testing.
“The message from consumers was clear: taste comes first, but trust is what gets them to try seafood from the freezer,” said Scott Demers, co-founder and co-chief executive officer of the Auburn, Maine, USA-based company.
Here’s what’s new:
• More Premium Look – An elevated yet approachable design across packaging and digital platforms that highlights taste and real ingredients.
• New Logo & Tagline – “Seafood Expertise, Born in Maine” strengthens the brand’s focus on seafood and celebrates the founders’ Maine upbringing.
• Enhanced Recipes – Revamped and more restaurant-inspired recipes across top meals, informed by consumer taste tests to deliver more flavor in every bite.
Appetite-Forward Food Photography – New photography that highlights the ingredients and showcases the seafood in a mouthwatering way.
Fresh Taste Promise – A new on-pack commitment that reassures consumers about microwaving seafood; a majority of consumers stated this promise reduces concerns and builds trust.
More Useful Website – A redesigned, more sophisticated site with increased appetite appeal and improved navigation with the ability to search meals by type (pasta, rice bowls, gluten free and more).
Elevated Founder Story – Deeper storytelling across the website and back of pack to strengthen authenticity and the founders’ Maine connection.
Among items in Scott & Jon’s expanding frozen seafood meals range are Honey Sesame Salmon, Lemon Butter Dill Salmon, Baja Fish Taco Bowl, Fish Tikka Masala with Basmati Rice, Shrimp Alfredo, Shrimp Scampi and Cajun Style Shrimp Alfredo.
