ShackBurgers will be available in Vietnam soon, as Shake Shack and licensee Maxim’s Caterers Limited are expanding their partnership and plan to open the first flagship restaurant there in 2026.
Maxim’s currently operates 52 Shake Shack locations across mainland China, Hong Kong, Macau and Thailand. With over 60 years of experience, it stands as one of Asia’s premier food and beverage powerhouses, boasting a portfolio of over 2,000 outlets. Maxim’s excels in delivering exceptional dining experiences across full-service and quick-service restaurants, as well as bakeries and coffee shops, featuring company-owned and world-renowned brands.
“Expanding into Vietnam is an exciting leap forward for Shake Shack,” said Michael Kark, the New York-headquartered company’s president of global licensing. “With 15 Shacks planned for Vietnam over the next decade, we’re not just growing but planting roots in one of Asia’s most vibrant, food-loving cultures. Maxim’s is the perfect partner to bring our mission to life, with their unmatched local insight, operational excellence and passion for hospitality.”
“We have been humbled by Shake Shack’s fans in Asia as well as the warm reception of Maxim’s in Vietnam,” said Michael Wu, chairman and managing director of Maxim’s. “Having established a successful long-time partnership, we are eager to deepen the relationship in Vietnam with our commitment to quality, community and outstanding guest experiences. Each Shack will reflect the warmth and hospitality that Vietnam is known for.”
The menu will feature signature items including the ShackBurger, Chicken Shack and Chicken Bites, crinkle-cut fries, ShackMeister beer, red and white wine, lemonade and frozen custard ice cream.
