Store Brands Month returns January 1 with a consumer-focused awareness campaign throughout the USA designed to spotlight the quality, innovation, and value of private label products, just as shoppers look for ways to save after the holiday season.
Created by the Private Label Manufacturers Association (PLMA), Store Brands Month is an industry-wide initiative that educates consumers about the breadth of private label products available across all retail formats, including supermarkets, club and convenience stores, drug chains, mass merchants and online platforms.
From stocking up on frozen products to conveniently prepare affordable, nutritious meals or organizing the home for the new year, shoppers will find plenty of store brand options across food and nonfood categories at their local retail destinations.
Consumer surveys consistently show that consumers can save between 25% and 30% by choosing private label products, without sacrificing quality or performance.
Retailers, wholesalers and suppliers nationwide will support Store Brands Month through in-store signage, digital promotions, e-mail marketing and social media campaigns encouraging shoppers to explore, try, and buy store brands.
To further amplify the campaign, PLMA has developed a comprehensive digital toolkit for members and retail partners available at storebrandsmonth.com, and is collaborating with leading social media influencers to promote Store Brands Month on Instagram at @StoreBrandsMonth. The influencer program is designed to reach millions of consumers nationwide with authentic content that highlights the quality and value of retailers’ own brand products.
About PLMA
The Private Label Manufacturers Association is a nonprofit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York City and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide.
