WM, title sponsor of the upcoming WM Phoenix Open (WMPO), has teamed up with Arizona-based Novel Ice Cream to bring a new, signature green ice cream to the 2026 WMPO. Created exclusively for the tournament, the flavor will be sold February 3-8 alongside a variety of other Novel Ice Cream products. The producer plans to donate 20% of all sales during the event to the WM Phoenix Open Working For Tomorrow Fund, an initiative created by WM and The Thunderbirds (tournament host) to support sustainability-related projects in Arizona.
“The WM Phoenix Open is much more than a golf tournament – it’s a celebration of sustainability, community and innovation,” said David Brannon, WM Four Corners area vice president. “Collaborating with Novel Ice Cream to create a signature green ice cream flavor is a fun way to engage fans while fundraising for causes that support the Arizona community. Whether fans are cooling off with a scoop or learning about our zero-waste efforts in the WM Green Scene, we hope this new offering inspires them to see how small moments can contribute to a bigger impact.”
WMPO Green Dream will feature mint ice cream with chocolate chips and pretzels, topped with green and yellow candies. The product will be sold out of a co-branded WM and Novel Ice Cream truck in the WM Green Scene, an interactive area located in the WMPO Fan Zone. Keeping with the tournament’s zero-waste strategy, the signature ice cream will be served in a cone, compostable cup, doughnut or waffle cup with compostable utensils.
2026 marks year three of the WM Phoenix Open Working For Tomorrow Fund. To date, the initiative has raised more than $800,000 for sustainability-related projects across the state. Planned beneficiaries this year include Waste Not, an organization based in Scottsdale that rescues unused food and delivers it to the local community; the Arizona Sustainability Alliance, a nonprofit advancing sustainability through education and community engagement; and local projects identified through the Bonneville Environmental Foundation.
WM is North America’s leading provider of comprehensive environmental solutions. Previously known as Waste Management and based in Houston, Texas, the company, through its subsidiaries, provides collection, recycling and disposal services to millions of residential, commercial, industrial, medical and municipal customers throughout the United States and Canada.
