Conagra Brands has announced that it will reach an important milestone in the Chicago, Illinois-headquartered company’s long-standing portfolio modernization strategy by completing the removal of certified Food, Drug & Cosmetic colors (FD&C colors) from its frozen product line in the USA by the end of 2025. This represents yet another important achievement in its multi-year journey to innovate and modernize products to meet evolving consumer trend expectations.
“Conagra Brands is known for innovating delicious, on-trend foods, and our transition away from FD&C colors is just one aspect of our broader strategy to modernize our portfolio to align with consumer preferences,” said Tom McGough, executive vice president and chief operating officer. “Our leading portfolio of frozen brands, including Birds Eye, Healthy Choice, Marie Callender’s and more, will be 100% free from FD&C colors by the end of 2025.”
Additionally, Conagra will continue its modernization efforts across the full retail portfolio in the United States and will not offer products with FD&C colors sold to K-12 schools by the beginning of the 2026-27 school year. The company is also working to discontinue the use of FD&C colors in the manufacturing of products across its USA retail portfolio by the end of 2027.
With more than 100 years of history, Conagra has regularly adapted to evolving consumer interests. The company’s innovation strategy is fueled by the understanding of customers’ priorities as they relate to food. Many consumers are looking for foods that support their health and wellness goals, fit their diverse lifestyles, and provide for nutritional needs.
The company’s focus on affordable, convenient nutrition helps support consumer access to a variety of food groups including whole vegetables, portion-controlled frozen meals, whole grain popcorn, and quality protein. Brands like Birds Eye, with many of its innovative frozen vegetable options, and Healthy Choice, with a variety of healthy meals, support consumers’ nutritional goals and healthy eating patterns. Conagra also provides a range of other products to meet diverse nutritional needs, including Gardein and Purple Carrot vegan products, UDI’s and Glutino gluten-free products.
Earlier this year, the company launched the “On Track” badge on select Healthy Choice products, indicating that the products are high in protein, low in calories, and a good source of fiber, which make these items “GLP-1 friendly.” Healthy Choice was the first major food brand to call out “GLP-1 Friendly” on the package.
