McDonald’s Canada has announced that Annemarie Swijtink, currently the managing director of McDonald’s Netherlands (pictured above), has been named as its president and chief executive officer.
Michèle Boudria, the current Canadian president and chief executive officer, has announced her retirement after a 40-year career with the company. The leadership change will take effect on September 1.
Boudria has been a transformative leader, starting her journey with McDonald’s in 1984 as a crew member in Quebec, she has held various senior roles in both regional, national and international corporate offices, including as the managing director for the Netherlands, before becoming the first female president and chief executive officer of McDonald’s Canada in 2022.
“We extend our most sincere appreciation to Michèle as she embarks on her well-deserved retirement. Her remarkable career at McDonald’s has been nothing short of inspiring,” said Manu Steijaert, president of international operated markets. “Michèle’s talent for nurturing trusted relationships has profoundly shaped the Canadian business. We are deeply grateful for her countless contributions and the close partnership we’ve shared. Michèle, you will always be a cherished part of the McDonald’s family.”
Swijtink’s career at McDonald’s began as a crew member before working her way to the McDonald’s Netherlands headquarters in 2006. Since that time, she has held progressively senior, strategic roles across marketing, digital customer engagement, impact and data analytics.
“Having worked with Annemarie for many years, I’ve had the privilege of witnessing the impact she has had on our brand and our people,” said Steijaert. “Her leadership has not only led to the growth of the Dutch business, delivering exceptional results with regards to sales and market share, but her strategic vision and collaborative approach make her the perfect fit to build on the momentum and propel the brand in Canada into an exciting future.”
