The Snickers Ice Cream marketing team has launched a nationwide search in the United States for its first-ever “Chief Online Chill Officer,” a paid two-week mini-gig designed to help bring more chill and humor to the internet.
Specifically, the Mars brand is looking someone with sharp social instincts, a knack for keeping their cool, confidence in front of the camera, and of course, a deep appreciation of ice cream. The person hired will be tasked with spotting the internet’s most heated moments – from sports debates to dramatic story-time rants – and help chill down the drama by surprising fans with humorously witty responses and free Snickers Ice Cream coupons.
The “Chief Online Chill Officer” title comes with plenty of opportunities to sample the brand’s five Minis flavors (Original, Crunchy Peanut Butter, Almond, Salted Caramel and Snickers x M&M’s) featuring creamy ice cream, smooth caramel, crunchy peanuts and a chocolatey shell. The chief will create social content and vlogs, capture behind-the-scenes moments, and give followers an inside look at the chillest experience of the summer.
“If you’ve spent more than five minutes on social media lately, you’ve probably realized the internet has absolutely no chill,” said Chanel Gant, Mars Ice Cream’s senior marketing director. “Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites, so we wanted to extend that same spirit online. We’re looking for someone that is quick with a comeback, comfortable on camera and ready to show that they have what it takes to help people chill this summer.”
The hybrid gig, based in the Chicago area, will run for just nine business days – from August 24 through September 3. The selected “Chief Online Chill Officer” will be compensated, earn an unofficial C-sweet-level title and the ultimate bragging rights for landing the chillest of the summer job from Snickers Ice Cream.
Candidates may apply for the position by submitting an application along with a short video explaining why they’re the perfect person to bring more chill to the internet. Complete details, eligibility requirements and official rules are available at SNICKERS.com/ChiefOnlineChillOfficer.
