Actual Veggies, a Denver, Colorado-headquartered chef-crafted veggie burger and vegetable-forward food sector, has announced its first-ever collaboration product: the Chickpea Masala Burger. Created in partnership with award-winning chef and Indian cuisine expert Maya Kaimal. Made with whole ingredients and a blend of traditional Indian spices, it is launching exclusively in freezer aisles at Sprouts Farmers Market stores in August.
The patty features a curated spice blend of turmeric, cumin, cardamom and other classic Indian seasonings. The result is a burger that’s described as simultaneously comforting and complex, inspired by Kaimal’s deep expertise in Indian cuisine.
“This collaboration represents our commitment to celebrating global flavors through clean, recognizable ingredients,” said Hailey Swartz, co-founder of Actual Veggies. “Maya’s approach to making Indian cuisine accessible aligns perfectly with our mission of bringing real vegetables to plates, and the result is a vibrant, satisfying burger that’s unlike anything else in the frozen aisle.”
The launch also taps into the growing consumer demand in North America for globally inspired food options. The ethnic supermarket industry in the United States generated $55.8 billion in revenue in 2024.It has been growing at a 3.0% CAGR over the past five years, driven by rising Hispanic and Asian populations and increased at-home cooking during the COVID 19 coronavirus pandemic, according to IBISWorld. Retailers and brands alike are responding by introducing more accessible, flavorful products rooted in authentic culinary traditions.
“It’s wonderful to see Indian flavors continue to gain traction in CPG,” commented founder Maya Kaimal. “The whole reason I started Maya Kaimal Foods was to bring these flavors into more American kitchens, so I love furthering that mission through a high quality, forward-thinking brand like Actual Veggies.”
