Doughlicious has secured investment from Future Back Ventures by Bain & Company as it continues to expand in the retail better-for-you novelty snack treats category. The amount of capital committed was not disclosed.
The London, England-based company’s frozen cookie dough and gelato bites are certified gluten-free, free from added refined sugars and white bleached flour, and contain no artificial additives or preservatives.
Future Back Ventures invests in high-potential businesses founded or led by former Bain & Company professionals. The fund is engaged across the globe and in different industries, with Doughlicious being the first CPG investment given its alignment with the fund’s focus on forward-thinking ventures that are reshaping industries or categories and resonating with consumers. Doughlicious’ chief financial officer and co-founder, Dan Bricken, is a Bain alumnus whose experience at the firm was formative early in his career and continues to influence his approach to leadership and strategic growth.
“It’s incredibly humbling to receive the support of Future Back Ventures. Bain & Company has played such an important role in my professional journey, and I’m thrilled to have them involved,” said Bricken. “Their belief in our mission to reimagine cookie dough as a modern, feel-good indulgence is both personally meaningful and exciting for what’s ahead for our business and brand.”
The investment will help fuel Doughlicious’s continued expansion in the United States and elsewhere, following the achievement of a series of significant growth success, including new retail partnerships. With products are now listed at over 8,000 retail stores across the USA, UK, parts of Europe and the Middle East, the brand recently launched in more than 1,000 Kroger stores across America.
