Kelly’s of Cornwall, a brand of the Leeming Bar, North Yorkshire, England-headquartered Froneri Group, has expanded its ice cream line with four flavors distributed in new packaging designed to stand out better in retail stores and improve convenience at home. The vibrant design with unique Cornish cues and cream-colored text enhances shelf navigation and coherence across the range.
Kelly’s is renowned for its signature ice cream, made with whole milk and authentic Cornish clotted cream from local dairy herds. The line utilizes the original Kelly family recipe, perfected over three generations.
“As consumer behavior evolves, we’re seeing more people looking for satisfying, high-quality treats they can enjoy at home, without the restaurant price tag. Today’s time-pressed shoppers still want those little moments of indulgence, and that’s exactly what our new range delivers,” said Danielle Bell, brand manager. “With flavors inspired by classic desserts and crafted with our signature Cornish clotted cream, Kelly’s offers a more sophisticated at-home experience at an accessible price point, perfect for creating special moments any day of the week.”
The new offerings range from the smooth, fruity and tangy ripples of Raspberry Cheesecake and the gooey caramel swirls of Millionaire’s Shortbread, to the Mocha blend of bold coffee and silky chocolate swirled through a velvety clotted cream base, and Vanilla Bean in 425ml tubs. Now available for £4.50 at Morrisons , Co-Op and Iceland stores, they will also be listed soon by Waitrose and Asda.
