The Nuii premium ice cream brand has launched a new flavor, Cream & Anatolian Pistachio, which is now available at major retail stores in Britain at a suggested price of £4.50 per pack of three 90ml sticks. The product features rich, rounded flavor of authentic Anatolian pistachio with the delicate smoothness of cream, to create a deliciously indulgent ice cream. Each stick is coated in sustainably sourced thick white chocolate, with pieces of roasted crushed pistachios to deliver a sweet, nutty crunch.
Nuii, a Froneri ice cream brand, has expanded five times faster than the category average over the past two years (+18% in value), Nielsen IQ + Kantar WPO figures, driven by its largest-ever promotion campaign across OOH, TV, social, digital and audio, alongside consumer activations and a high profile partnership with actor Jason Momoa.
“We’re very excited to bring Nuii Cream & Anatolian Pistachio to the market this year,” said Henry Craven, brand manager. “Pistachio products have enjoyed a surge in popularity in recent times, and we believe there’s a gap for a premium pistachio ice cream stick to deliver a flavor adventure consumers won’t forget. Anatolian pistachios are renowned for their unique taste and quality, making an outstanding ice cream that brings indulgence with every bite – it’s an exciting new addition to the Nuii range.”
The launch of the new product will feature as part of a multi-million pound brand marketing program spanning television, cinema and outdoor advertising throughout 2026.
Froneri, ranked as the second largest manufacturer of ice cream worldwide, is marketed in more 23 countries and employs over 15,000 people worldwide.
