Amy’s Kitchen, the Petaluma, California-based family-owned frozen and canned organic prepared food products specialist, has received Non-UPF Verified certification for 37 products across its pizza, veggie burger, soup and chili beans categories, becoming one of the first nationally distributed packaged food brands in the USA to achieve verification. This is the first wave of Amy’s products to be verified as remaining categories are submitted for review.
The Non-UPF Verified certification, launched by the Non-GMO Project, goes beyond ingredient lists to provide retailers and shoppers with a clear signal about how foods are produced. The standard evaluates both ingredients and manufacturing methods through independent third-party review, confirming that verified products are made primarily from minimally processed ingredients and produced without certain industrial additives or manufacturing shortcuts. It also incorporates nutritional criteria, including limits on added sugars and sodium.
While interest in ultra-processed foods has recently accelerated culturally, Amy’s has taken a consistent approach to cooking and manufacturing since its founding nearly four decades ago. Built on the belief that convenience and integrity can coexist, the brand has long prioritized traditional cooking methods, rigorous sourcing standards, and production practices designed to preserve the integrity of real food – principles inherently aligned with the new Non-UPF Verified Standard.
“Independent verification has become increasingly important as consumers demand higher transparency around how their food is made,” said Paul Schiefer, president of Amy’s Kitchen. “Having so many of our core products meet the Non-UPF Verified Standard validates the manufacturing discipline we’ve maintained over time.”
Amy’s Kitchen’s assortment of more than 150 organic frozen and packaged foods is sold at over 50,000 stores nationwide including Target, Whole Foods, Sprouts and Walmart.
“How food is processed affects more than nutrition alone. It influences our bodies, our communities, and our relationship with the food system itself. Amy’s Kitchen and the other pilot brands earning Non-UPF Verification are helping restore that connection by prioritizing the kind of thoughtful processing and transparency that supports our collective well-being,” said Megan Westgate, chief executive officer and founder of the Non-GMO Project.
