Lamb Weston has unveiled new packaging for its Grown in Idaho frozen retail potato range distributed in the United States. Along with an updated design celebrating hard-working farmers, the Eagle, Idaho, USA-headquartered value-added potato products specialist has refreshed its growninidaho.com website.
“A brand refresh isn’t just new packaging, it’s a statement’” said Mattie Hays, senior brand manager. “We have relaunched Grown in Idaho with a new look and a campaign built on real Idaho swagger: “This is Potato Country.’ The goal was simple. Make the packaging as good as the product inside and put Idaho front and center where it belong. I can’t wait for shoppers to find it on shelf. It’s been a long time coming.”
Among the Grown in Idaho offerings rolling out in new packaging are Super Crispy Crinkle Cut Fries, Hand Cut Style Fries, Steak Fries, Crispy Tots, Hash Brown Patties, Hash Brown Dices, Thick Cut Hash Browns,
Shoestring Fries and Waffle Fries.
