Ancient Crunch, the company behind premium snack brands MASA Tortilla Chips and Vandy Potato Crisps, is entering the frozen food category with the debut of Vandy Classic Steak Fries. Marking a new chapter for the company beyond the chip aisle, the frozen fries are made with organic potatoes and cooked in 100% grass-fed beef tallow. Available in Original and Salt & Pepper, the fries bring the signature potato-forward flavor that has popularized Vandy chips to a new format, with a golden, crispy exterior and fluffy, tender center, all without seed oils.
When last year’s potato harvest yielded more tubers than the brand could use for chips, Ancient Crunch saw an opportunity to expand into a new category. Rather than let a surplus go to waste, its team developed Vandy Classic Steak Fries, marking the brand’s first move into the frozen food aisle and bringing Ancient Crunch’s ingredient-first approach to a new part of the grocery store.
“We’ve always believed that great food starts with great ingredients, and Vandy’s Classic Steak Fries are a perfect example of that,” said Seth Goldstein, a co-founder of New York City-headquartered Ancient Crunch. “Our chips have always had that unmistakable french fry flavor, so making fries felt like a natural next step. We wanted to create a steak fry with a crispy outside, a fluffy center and the kind of real potato flavor that makes you want another bite.”
Vandy Classic Steak Fries are now available exclusively at Sprouts Farmers Market locations in the USA for $12.99.
