While a lot of time was spent during the last few years debating the meaning of “67,” the folks at Soules Kitchen were busy doing something much more productive: cooking. The Tyler, Texas-based and family-run producer of value-added chicken and beef products has officially claimed June 7th (6/7) as the date “67” by launching the 67 Chicken Nuggets as a meal starter.
“As many people speculated that 67 was a code or a cryptic message, our internal audits suggested something much simpler,” stated a Soules Kitchen spokesperson. “It was clearly a cry for high-quality, all-white meat chicken. We are proud to provide 67 with the meaning it has been seeking.”
To ensure the launch met the highest possible standards, the original “67 Kid,” Maverick Trevillian, was hired as the brand’s Head of MEMEs (Mathematical Eats Marketing Executions). He has spent months with Soules Kitchen ensuring that these beaded chicken nuggets aren’t just shaped patties, but a tasty eating experience.
“We anticipate people will say we’re late to the 67 party,” said Trevillian. “We don’t see it that way. In Texas, the party doesn’t start until the good food arrives. So on June 7th – the official 67 day – he nuggets were ready right on time.”
Distributed frozen in 24 oz (680g) packs, the product will be available at Kroger and Aldi retail stores across the USA in July at a suggested retail price of $6.70. High in protein, the nuggets are ready to plate after six to seven minutes of air frying.
“Our 67 Chicken Nuggets are intended to fuel the best part of the day when kids request to pass the ketchup, debate over who gets the last “7,” and enjoy a meal that tastes homemade,” said the Soules Kitchen spokesman. It’s about giving 67 a meaning to make dinner the most delightful time of the day.”
About Soules Foods
Soules Foods is a leading national producer of ready-to-eat and ready-to-cook chicken and beef products and is the #1 producer of chicken and beef fajitas in the U.S.
Established in 1975 by John Soules Sr., the company is now in its second generation of family leadership. In addition to Tyler, Texas, it operates plants in Gainesville, Georgia, and Valley, Alabama that produce a wide variety of products including Street Taco Steak, Fajita Chicken, Philly Chicken, Southern Style Chicken Bites and Backyard BBQ Chicken.
