Incredifulls, the New York City-based frozen food brand known for its proprietary sourdough-brioche crust, has announced a licensing partnership with Paramount Products & Experiences to roll out Incredifulls PAW Patrol Peanut Butter & Jelly Cups. They are launching this month in Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly at Stew Leonard’s stores, select sites with Gopuff and FreshDirect.
The frozen handhelds reimagine PB&J with creamy peanut butter and strawberry jam or grape jelly, wrapped in Incredifulls’ signature soft sourdough-brioche crust. Each cup contains five grams of protein and is made without seed oils or high-fructose corn syrup. Portioned for lunches, snacks, and adventures on the go, the cups can be enjoyed after thawing or warmed for a fresh-baked experience.
The collaboration pairs a popular sandwich, especially among youngsters, with the imagination and adventurous spirit of PAW Patrol, which is produced by Spin Master Entertainment, airs on Nickelodeon and streams on Paramount+.
“As a mom of two young kids, I know some of the best family memories come from everyday moments,” said Michelle Jimenez-Meggiato, co-founder of Incredifulls. “PB&J is a nostalgic favorite that brings families together, and partnering with PAW Patrol makes those moments even more fun and imaginative. With excitement around the recent launch of PAW Patrol: The Dino Movie, it’s the perfect time to bring these beloved characters to one of childhood’s most iconic foods while delivering the quality and wholesome ingredients families expect from Incredifulls.”
