Lutosa will be unveiling UltraCrunchy Sea Salt & Pepper Fries at the five-day SIAL Paris trade show, which kicks off on October 17 at the Parc des Expositions fairgrounds. Two years after the UltraCrunchy range was launched at the same venue, this new innovation strengthens a success story in the frozen potato products sector.
By combining the UltraCrunchy line’s long-lasting crunch with popular sea salt and pepper seasonings, which according to Innova recorded average annual growth of 31.6% in European potato product launches featuring this flavor profile between October 2020 and September 2025, the Leuze-en-Hainaut, Belgium-headquartered company is providing foodservice operators a high value-added product enrobed in a special coating that ensures a crispy texture after cooking.
Supported by strong market momentum, with crunchiness now identified as the leading satisfaction driver for 73% of consumers and coated and battered formats ranking among the fastest-growing frozen subcategories, the range is recognized as one of the most distinctive product lines in the Lutosa portfolio.
With the debut of UltraCrunchy Sea Salt & Pepper Fries, Lutosa is taking another step forward by combining its signature potato product texture with an appealing flavor that has already been confirmed by positive response to the Sea Salt & Pepper Crinkle Wedges introduced earlier this year.
The subtle blend of sea salt and pepper yields an intense yet balanced flavor that naturally enhances the taste of potato without overpowering it. The range’s characteristic ultra-crispy exterior creates a pleasant contrast with the soft potato center. SIAL visitors are invited to sample the product at Lutosa’s stand, #S179 in Hall 5A, .
