Earlier this year, the Burger King quick service restaurant chain invited customers in North America to share candid feedback through its listening initiative, and the franchise is continuing to act on what it heard. When thousands of calls and texts made it clear that the chicken nuggets at BK weren’t delivering the experience diners expected – being called “rubbery,” “dry” and “disappointing” – the culinary team went back to the kitchen to rethink every element of its nuggets.
After extensive recipe development and customer taste testing, Burger King is introducing new nuggets made with 100% white meat chicken, crispier golden breading, a more flavorful marinade for a juicier bite, and upgraded packaging, now served in a box, designed to serve up a better experience.
“We take guest feedback seriously, and when we received thousands of texts, calls, and comments telling us our nuggets needed a total overhaul, we listened,” said Amy Alarcon, head chef at Burger King US & Canada. “Our team evaluated every element of the experience, from the chicken and breading to the sauces that bring it all together. Throughout the process, we invited real guests – including some of our toughest critics, kids – to test and refine the recipe, helping us create a nugget we believe delivers the quality, taste and experience that they have been asking for.”
To complement the new nuggets, Burger King took a close look at its dipping sauce lineup, refining fan favorites and introducing a new limited-time Special Savory Sauce. Together, the updated lineup is designed to deliver a better pairing.
The featured sauces are as follows:
• Special Savory Sauce – A limited-time dipping sauce combining creamy, tangy and lightly spicy flavors with hints of BBQ seasoning, ketchup, garlic, onion and black pepper.
• Honey Mustard – A richer, creamier take on the BK classic, made with mustard and honey for an ideal balance of sweet and tangy flavor.
• Buffalo – A classic cayenne pepper sauce with buttery richness, savory garlic notes and just the right amount of heat.
• Sweet & Sour – A brighter, more balanced take on the classic, blending sweet pineapple flavor with tangy notes and a savory finish.
Founded in 1954, the Burger King system operates at more than 19,000 locations in over 120 countries and US territories. Nearly all restaurants flying the BK banner are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
