Actual Veggies, the vegetable-packed burger brand made with plant-only ingredients and spices, has debuted two new frozen innovations. Black Bean Veggie Burger and Super greens Veggie Burger are now available at Whole Foods Market stores across the United States.
The New York City-headquartered company was founded in 2020 and quickly gained traction when its brand appeared on QVC the home shopping television network, resulting in a sell-out of $75,000 worth of products in under eight minutes. Actual Veggies continued to grow its online presence and expanded into brick-and-mortar chain stores, ringing up over $1 million in sales during the first year of business.
Having consistently doubled revenues annually, the company caught the attention of outside investors, among them Post Malone’s management venture capital firm Electric Feel Ventures, Big Idea Ventures, Vanterra, New Fare Partners, former Whole Foods Market Co-CEO Walter Robb, Hannah Bronfman and professional soccer player Kieran Gibbs. Thus far $5 million in funding has been raised.
Over the past year Actual Veggies posted a remarkable 338.2% growth rate, establishing its position as one of the leading brands in the frozen and refrigerated plant-based meat burgers category in the natural channel, according to SPINS Data for the 12-month period through June 18, 2023.
The brand’s impressive sales record and strong investor support paved the way for significant advancements, including venturing into the frozen category, unveiling refreshed packaging, a revitalized logo and new product names across its entire line.
Actual Veggies’ new boxes containing four individually wrapped frozen patties feature a colorful, eye-catching design that highlights the main ingredients and flavor profile of each burger. Shoppers can still find the company’s non-frozen products in two-pack trays in refrigerated food aisles at select retail stores including Kroger, Wegmans, The Fresh Market, online at Hungryroot, ButcherBox, Purple Carrot, Imperfect Foods and Misfits Market.
“Our nationwide launch at Whole Foods Market stores is a significant milestone in our journey and an integral part of Actual Veggies’ mission. It’s incredible to see how these burgers have soared in popularity, even amidst a downturn in the plant-based category.” said Jason Rosenbaum, who co-founded the company with Hailey Swartz.
“The speed at which our brand has grown is truly remarkable, and we couldn’t be more thrilled with the level of excitement surrounding Actual Veggies,” added Swartz. “Three years ago, we had an idea with big dreams. With the support of our consumers and investors, we are eager to continue leading the charge in redefining the plant-based protein industry, offering clean-ingredient, veggie-packed burgers.”
