The American Frozen Food Institute (AFFI) has named Joe Clayton as its new executive vice president of public affairs, effective July 1. His main job is to further strengthen the McLean, Virginia-headquartered trade association’s efforts to engage consumers, key opinion leaders and public policy makers in support of the frozen food and beverage category.
AFFI, whose more than 500 members make, distribute and market frozen food valued at $70 billion annually, recently launched a $90 million national consumer education and category promotion campaign to positively influence the way consumers in the United States think about frozen foods.
Clayton, who was previously the public affairs practice leader at Golin, an award-winning public relations company, comes to AFFI with more than 30 years of experience in agency, corporate, government and non-profit arenas. He will help direct the Institute’s public affairs program and oversee day-to-day management of its “Frozen: How Fresh Stays Fresh” campaign.
In other news, the United States Department of Agriculture (USDA) announced on June 26 that Dr. Maia Jack, AFFI’s director of regulatory and technical affairs, has been appointed to serve on its agriculture technical advisory committee for trade in processed foods.