There’s a new A-Team in motorsports in the United States, and it includes Andy’s Frozen Custard. The Springfield, Missouri-headquartered foodservice operator has announced an expanded investment in NASCAR through a partnership with Richard Childress Racing (RCR), driver Austin Dillon, B. J. McLeod Motorsports, and driver Anthony Alfredo.
Auto racing enthusiasts can look forward to this new series of driver sponsorships in 2023, as well as a return to the popular 3-car paint scheme of years past, and a traveling Show Car program. Plus there’s the return of the Three-Crete Concrete, a motorsports themed treat sold nationally at more than 100 Andy’s locations across 14 states.
“We have had a relationship with RCR, Austin Dillon and Anthony Alfredo that began several years ago, and are excited to have them back for the 2023 season while we create more opportunities for our fans to enjoy the NASCAR experience with their family, friends and favorite frozen treats,” said Andy Kuntz, chief executive officer and owner of Andy’s Frozen Custard. “Our motorsports alliance has allowed us to reach more fans and it has been very productive for our brand and our stores. We are on target to open nearly 28 new stores this year and have more than 100 in development.”
Following are details of the expanded partnership:
• Andy’s will once again be sponsoring the Austin Dillon-driven No. 3 Chevrolet in this year’s NASCAR Cup Series, which will debut on March 19 at Atlanta Motor Speedway in the Ambetter Health 400. Dillon, two-time NASCAR champion, Daytona 500 Champion, and Fall 2020 Texas Motor Speedway NASCAR Cup Series race winner, helped conceive a custom treat for Andy’s which will again become available to customers on February 15. The Three-Crete Concrete features Dillon’s favorite toppings — vanilla frozen custard, fresh banana, peanut butter and cookie dough,
• Returning to the “A Team” in 2023 is Anthony Alfredo, who will be driving the No. 78 Andy’s Frozen Custard Chevrolet at Charlotte Motor Speedway on May 27 and at Texas Motor Speedway on September 23. Both races will be nationally televised.
• Motorsports fans won’t have to wait to go to the racetrack this year to get a taste of the excitement. On February 16, Andy’s will be launching a traveling Show Car program featuring either the 3-car or the 78-car that will visit at least half of all Andy’s locations in 2023. Its first stop will be with the 3-car in Sanford, Florida, at the Andy’s located at 4625 St. Johns Parkway. Scheduled from 3-8 p.m., guests can indulge in $2 one-topping sundaes. One lucky person will even win two tickets to the Daytona 500!
• The 3-car will also make appearances at the grand opening of Andy’s quick-service frozen dessert emporium in Clearwater, Florida on February 17, and at Andy’s South Riverview in Wimauma on February 18.