Beyond Breakfast Sausage Bound for Supermarket Freezer Cabinets

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Plant-based faux meat maker Beyond Meat, Inc. has announced that its latest innovation, Beyond Breakfast Sausage, will start to hit retail store shelves in the United States by the end of March. Featuring 11 grams of protein per serving with 50% less total fat, 35% less saturated fat and sodium, and 33% fewer calories than a leading brand of pork sausage patties, the product is made without GMOs, soy, gluten or artificially-produced ingredients.

Available in two flavors, classic and spicy, the breakfast option goes from frozen to finished and is ready to serve in less than five minutes. The El Segundo, California-headquartered producer says the sage and black pepper product tastes like real pork breakfast sausage patties.

“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to “eat what you love” while advancing health, environmental and animal welfare benefits. It has seen early success at some of the most popular and iconic quick service restaurants, and we are excited to introduce the first extension of the platform in retail,” said Ethan Brown, the company’s founder and chief executive officer.

To celebrate the launch, Beyond Meat partnered with lifestyle expert Martha Stewart to create two delicious recipes with Beyond Breakfast Sausage:

“Beyond Meat offers a better-for-you plant-based option to animal protein for people who are looking to change or expand their diets. I think it is important to start the conversation around such plant-based diets,” said Stewart.

Beyond Breakfast Sausage will be priced at approximately $4.99 per pack containing six patties. Among supermarkets and retail listing the product are Acme, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market.