Seoul, South Korea-headquartered CJ Foods has announced that its bibigo brand has engaged Seventeen, one of the most popular K-Pop groups, as its first-ever brand ambassadors.
This collaboration marks a major step in the efforts of bibigo, which boasts a portfolio including Korean-style frozen dumplings (mandu), potstickers, spring rolls, entrees and fried rice dishes, to engage with Gen-Z consumers worldwide. The campaign, centered around the slogan “Taste What’s Beyond,” will include a variety of activities such as product launches, video releases plus online and offline events.
Through this partnership, CJ Foods aims to share bibigo’s stories and flavors of Korean cuisine with a creative approach. CJ chose Seventeen as its global brand ambassadors because the group’s bright and positive energy synergizes with bibigo’s fun and passionate brand image.
In the second half of this year, bibigo will roll out collaborative products under the bibigo | Seventeen campaign in global markets. Additionally, fans and consumers can look forward to a series of online and offline events in Japan, the USA and other international markets.
“By partnering with Seventeen, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo,” said Stephan Czypionka, global chief marketing officer of CJ Foods. “Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way.”
