Las Vegas, Nevada-headquartered Sugar Factory, the restaurant and entertainment brand known for redefining indulgence through a pop-culture lens, has unveiled Sugar Factory at Home, a new retail division that just debuted its first product: Rainbow Sliders. They are now available at Jewel-Osco stores across Illinois, Indiana and Iowa, with additional distribution planned for other states.
The launch will be officially celebrated on April 10 at the Jewel-Osco outlet in Stickney, Illinois, with a special noontime appearance by brand ambassador Mike Tyson, the former heavyweight boxing champion.
Rainbow Sliders feature fully cooked 0.8 oz beef patties nestled in vibrant colored buns, a visual signature that colorfully sets them apart in the frozen food section of supermarkets. Made with no seed oils and delivering up to 16 grams of protein per serving, the product is distributed in 5-pack and 10-pack formats designed for quick preparation straight from the freezer.
Each box also includes Sugar Factory’s signature collectible rubber duck, available in five base colors with varying rarity levels, as well as ultra-rare limited editions, such as the Mike Tyson duck, adding a playful, collectible element to every purchase.
“Sugar Factory’s Rainbow Sliders have always been a personal favorite and a must-have for my family. I am thrilled to partner with them for the launch of their frozen line,” said Tyson. “Between the vibrant sliders and the collectible rubber ducky in every box, this collaboration is just as bold and iconic as my face tattoo.”
“Sugar Factory built its reputation on experiences people can’t stop talking about. Rainbow Sliders, a product that stands out and delivers, consistently bring that same energy into the freezer aisle. This is just the beginning,” said Nick Andoni, a Sugar Factory at Home partner.
