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Brakes Launches Comprehensive Christmas Campaign in Great Britain

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Brakes, the wholesale distribution unit of Sysco GB, has unveiled a support package in the United Kingdom to help operators across all food sectors maximize Christmas trading and manage costs at a time when economic headwinds are impacting endusers. Headlining the campaign is a 10% cash back offer which is available until December 31, 2022 across key categories including meat and poultry.

The Ashford, Kent-headquartered company has also announced the launch of new Christmas products – from desserts like frozen Chocolate Caramel Pyramid (pictured above) and Chantilly Individual Belgian Chocolate to sensational starters such as Scottish Smoked Salmon & Prosecco Parfait.

The seasonal offerings join a mix of traditional Christmas favorites, on-trend twists and plant-based alternatives giving operators a comprehensive range to ensure that they have an attractive Christmas menu solution for every customer taste.

Supporting the new products are a range of insight-based, interactive menu suggestions to help chefs create appetizing menus, including step-by-step recipe cards with allergen information, all of which have vegetarian, vegan and gluten-free options.

“We have almost 1,000 products in our Christmas range with some fantastic new products that will enhance any service. We recognize that this year, our Christmas offer needs to be about more than just range. That’s why we’ve introduced an online cash back offer, providing some much-needed support,” said Paul Nieduszynski, chief commercial officer for Sysco GB.