Brakes, a unit of Sysco Corporation ranked as the UK’s leading foodservice wholesaler, has launched a new line of high quality, frozen tray cakes. Created under the exclusive Enchanted Bakery brand, the range was developed following research that showed foodservice businesses wanted a tray cake that delivered a premium look and taste. The range is designed to offer a complete cake solution for customers.
The initial selection comprises six flavors, including a decadent Triple Chocolate Fudge cake, a classic Strawberry Victoria Sponge, a moist Banana Caramel & Malt cake, a zesty Dragonfruit & Lime cake, a spiced Carrot & Orange cake and a Sticky Rum & Raisin cake. Both the Carrot & Orange cake and the Sticky Rum & Raisin cake are suitable for vegans.
The range is delivered frozen in trays of 18 pre-cut portions, helping to minimize wastage and ensuring that caterers don’t run out of stock.
“Our new range of tray cakes delivers a second-to-none eating experience. It’s the best combination – a great looking cake that also tastes amazing,” said Paul Nieduszynski, chief executive of Sysco GB, “We’re confident these new products will become a fixture for customers looking to drive excitement and delivers a slice of happiness to their consumers.”