Riyadh, Saudi Arabia-headquartered Siwar Foods has launched a gourmet range of heat-and-eat ready meals featuring healthy dishes that are low in calories and high in protein. Among them are Brazilian Steak with Spinach (less than 350 calories per serving) and Basil Chicken with Zucchini (45 grams of protein per serving).
The rise in consumer demand for easy to prepare healthier food options requires balancing price-value benefits, with affordability becoming more important. According to results gleaned from a recently conducted Middle East Consumer Sentiment survey, more than 50% of consumers in the Kingdom of Saudi Arabia and United Arab Emirates are cutting back on spending, including grocery shopping.
With this in mind, Siwar has introduced a “Buy 1 & Get 2nd Half Price” deal, available on all of its products, including the new gourmet range. The offer represents solid value for money and enables consumers to try different dishes.
“We are proud to introduce our latest range of health-conscious meals at a time when more people are looking for time saving food options,” said CEO Loaye Al-Nahedh. “For us, the sweet spot is combining taste, nutrition and variety at an affordable price, especially when every day supermarket prices are increasing.”
Founded in 2020, Siwar Foods’ growing range of frozen ready meals includes rice and pasta dishes available to buy at retail stores, online and from “Chef in a Box” vending machines and online at SR20. The company, which also supplies foodservice clients, recently signed an agreement with Saudi Airlines Catering Company (SACC) to work together on food solutions for different business segments.