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Breyers CarbSmart Re-imagined as “Anti-Aging Cream” in United States

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Consumers often restrict what they do and eat to slow down or subdue the visible effects of age, but according to findings from a recent online survey more than 82% of American in the 55 or older category think it’s time for the anti-aging conversation to include what makes one feel youthful, not just what makes them look youthful. Over 83% of respondents said eating their favorite sweet treat, including frozen dessert, makes them feel more youthful than getting rid of wrinkles.

With this in mind, Bryers CarbSmart is proposing a new kind of “Anti-Aging Cream.” The twist is that the product is none other than creamy, refreshing Breyers CarbSmart ice cream available in tier jars. Offered at a suggested retail price of $4.97-$6.99, flavors include vanilla, chocolate and strawberry.

With only three to five grams of net carbs and 60-150 calories per serving, the product from Unilever North America offers a “better-for-you indulgence that doesn’t sacrifice the taste our fans of all ages know and love,” according to a press release.

In promoting the “Anti-Aging Cream,” Breyers has welcomed back multi-award-winning actress and singer Bernadette Peters (pictured above). Reprising her role as brand spokesperson from the early 1990’s, Peters believes that treating yourself can help you feel young at heart.

“I’m absolutely thrilled to be partnering with Breyers again after more than 30 years,” she said. “The message behind Breyers CarbSmart ‘Anti-Aging Cream’ truly resonates with me and I’m so inspired to remind everyone that aging well isn’t just about what you see in the mirror, but about what you can do to help yourself feel younger, and that includes enjoying life’s simple pleasures.”

“Breyers brings people together at every life stage,” said Bentley King, US head of ice cream operations at Unilever. “There is no one better than Bernadette Peters to help us remind people to enjoy life’s smaller moments and simple pleasures, like eating a scoop of Breyers CarbSmart with loved ones.”

Breyers CarbSmart “Anti-Aging Cream” Product with Jars