The Carvel retail ice cream chain in the United States, which operates from more than 400 franchised and foodservice locations, is offering a new way to enjoy its popular Crunchie treat with the introduction of Strawberry Crunchies. The bite-sized pieces are best known as the crunch layered within and on top of Carvel’s ice cream cakes or added as a topping to its original soft serve.
Strawberry Crunchies joins the brand’s classic Chocolate and Vanilla Crunchies flavors, each of which can be enjoyed on their own or mixed for a crunchy Neapolitan combo. As part of Carvel’s ongoing innovations to bring both traditional and trendy flavors to customers, Strawberry marks the third new Crunchies flavor the Atlanta, Georgia-headquartered company has introduced in the past year, following the unveiling of Churro Crunchies in the summer of 2021 and the debut of Cookie Butter Crunchies during the 2021 holiday season.
“Strawberry is one of our most popular flavors, and we knew putting a familiar twist on Crunchies, a classic that has been an integral part of our history, would be perfect for making new memories at all types of celebrations this spring,” said Jessica Osborne, vice president of marketing. “We heard our fans who asked us for even more delicious opportunities to enjoy their favorite tastes through new offerings, and we are excited about our lineup of Strawberry Crunchies-filled treats.”
Customers can get their Crunchies fix with Carvel’s new product line, a combination of new products and a few old favorites loaded with Strawberry Crunchies:
• Crunchies To-Go, coated with a strawberry Bonnet shell
• Strawberry Dasher, featuring layers of vanilla soft ice cream, Strawberry Crunchies and strawberries topped with whipped cream
• Flying Saucers Rolled in Crunchies, Flying Saucer crackers filled with Vanilla soft ice cream rolled in Strawberry Crunchies
• Strawberry Crunchies Cake, featuring Carvel’s Crunchies cake made with a layer of Strawberry Crunchies, sandwiched between layers of vanilla ice cream and covered in extra Strawberry Crunchies on the side
• Vanilla soft ice cream on a Cake Cone or Cup, rolled in Strawberry Crunchies
The new Strawberry Crunchies treats lineup, along with treats featuring the classic Chocolate and Vanilla Crunchies, are available at Carvel shoppes and food delivery platforms. Starting prices vary by location.