Moss Landing, California-based Sweet Earth Foods, a Nestlé company specializing in “better for you” frozen products, has announced a partnership with former NFL football player-turned-celebrity-chef and Food Network Star Eddie Jackson to debut a Veganuary Swap Sweepstakes and new collection of meatless game day recipes. As Americans look to incorporate more plant-based proteins in their diets, Sweet Earth and Jackson are offering creative menu options, especially as tailgating events challenge people’s New Year’s resolutions.
The new recipes elevate classic game day favorites with a meatless twist, featuring the Sweet Earth Plant-Based Chik’n product line, and culinary, flavor-forward ingredients that appeal to meat eaters, vegetarians, and vegans alike. Sweet Earth Plant-Based Chik’n products are ready-to-eat vegan options that are a good source of protein (13-18 grams) and provide needed potassium and iron. Recipes include the following:
• Vegan Pulled Chipotle Chik’n Sliders, which combine the Sweet Earth brand’s bold Chipotle Chik’n strips, a sweet and spicy chipotle-maple sauce and fresh veggies for a saucy bite full of vegan protein.
• Mindful Chick’n Stuffed Peppers – a mix of Sweet Earth Mindful Chick’n with smokey paprika and a sharp three-cheese blend, all placed on top of mini sweet bell peppers and finished with fresh cilantro and parsley.
• Gochujang Chik’n Molasses Egg Rolls – showcase savory and spicy Sweet Earth Korean BBQ Chik’n plus carrots and napa cabbage folded into an egg roll wrapper, fried and topped with sesame seeds and diced green onion and served with a spicy sweet glaze.
“I couldn’t be more excited to work with Sweet Earth Foods to bring a new lineup of veggie-forward recipes to people’s game day tables this year. We don’t know who will win on the field, but I can assure you these Plant-Based Chik’n recipes will win over anyone’s tastebuds,” said Chef Jackson. “Usually in January, people feel a sense of restriction, and we want to change that perception. This is all about savoring the plant-based upgrade, so it’s anything but a sacrifice.”
To help sharpen the focus on these recipes, Sweet Earth is hosting a digital Veganuary Swap Sweepstakes, offering consumers across the USA a chance to win game day party packs, curated by Chef Jackson. Those residing in the Los Angeles area can also enter to win a catered spread of Sweet Earth products with the new recipes and a special in-home game day party experience delivered to their door by Chef Jackson himself. To learn more and enter the sweepstakes, visit the Sweet Earth Instagram.
“In 2021, more than five million people opted for a vegan January, and we expect even more to give it a try this year,” said Jennifer Barnes, vice president and general manager at Sweet Earth Foods. “By creating chef-approved recipes with our best-selling Mindful Chik’n and our seasoned and marinated Chik’n varieties we’re hoping to help those people achieve their goal of a plant-based start to the year. Whether they’re cooking at home or going to a football watch party, we want to be there for consumers with delicious veggie-forward and meatless options.”
These Sweet Earth veggie-forward swaps were inspired by the mission of the non-profit organization, Veganuary, that encourages people worldwide to try eating vegan during the month of January.
“Whether driven by concerns for the planet or health improvements, one thing is certain, veganism is a trend that keeps on trending. Veganuary is here to support everyone who has ever been curious about veganism to try it out,” said Wendy Matthews, the US director of Veganuary. “Our job is made much, much easier with the delicious products from Sweet Earth Foods and great recommendations on vegan protein upgrades during their Veganuary Swap.”