C.H. Guenther & Son (CHG), a San Antonio, Texas-headquartered commercial baking and food manufacturing business with a 170-year legacy in branded and private label products, has acquired Fresca Mexican Foods, a manufacturer of frozen flour tortillas, corn tortillas and tortilla chips based near Boise, Idaho. Terms of the transaction were not disclosed.
The purchase expands CHG’s tortilla manufacturing capacity and deepens its relationships with foodservice and premier quick service restaurant (QSR) customers. With the acquisition of Fresca’s product portfolio, facilities and team, CHG further establishes itself as a prominent supplier of premium tortilla products to the foodservice industry.
Fresca operates a state-of-the-art, 190,000 square foot facility in Caldwell, Idaho. Since 1977, the company has been supplying customers with “better-for-you” tortilla products devoid of preservatives, artificial flavors or colors, while utilizing proprietary recipes, innovative manufacturing processes and fresh-freezing techniques. Today, it produces about 5 million tortillas per day, employs approximately 375 full-time employees, and ships products to customers around the world.
“I am very pleased to welcome Fresca to our family,” said Rod Hepponstall, president and chief executive officer of CHG. “The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy. We share a commitment to quality, innovation and customer service, and I am confident the addition of Fresca’s talented team will strengthen CHG’s commitment to quality products and excellent service.”
“Joining CHG marks an exciting new chapter for Fresca,” said Andy Savin, president of Fresca. “Together, we’ll continue to deliver exceptional products and service to our customers while expanding our reach and capabilities.”
C.H. Guenther & Son is owned by Pritzker Private Capital PPC) along with management and co-investors. CHG has more than 5,000 employees in 30 food manufacturing locations in the United States, Canada and Western Europe, and in its corporate office in Texas.
”Fresca is an excellent strategic fit with CHG’s portfolio,” said Phil Iler, a principal at PPC. “CHG has built a terrific commercial baking platform and we’re delighted to continue our successful partnership together as the company explores complementary acquisition opportunities to add product capabilities and expand into new geographies.”
