Boulder Canyon Rolls Out Grain-Free Riced Vegetables

Boulder Canyon Authentic Foods, a better-for-you snack brand distributed in North America, has jumped from the dry aisles of retail stores into the freezer cabinet with a new line of grain-free rice made from just one primary ingredient – 100 % real vegetables. The ready-to-eat products are positioned as delicious, low-carbohydrate alternatives to traditional grain rice.

Boulder Canyon Riced Vegetables are pre-washed, pre-cut and ready to heat with the ability to go from packages to plates in just three minutes! The rice alternative is debuting at select grocery and natural food stores this month for a suggested retail price of $2.99 to $3.99 per bag.

The entire range is grain-free and gluten-free, and each portion counts as a full serving of vegetables according to USDA guidelines. Perhaps the best feature is that there is no need to use a food processor or any other kitchen gadget in the preparation process. Just shake the bag to distribute the contents, place it in a microwave oven and zap it for three to five minutes (depending on wattage). After letting the bag cool for one minute, cut it open and pour to serve.

"Vegetable ricing is a huge trend right now, whether it's consumers on gluten-restricted diets or simply those looking to reduce calorie and carb impact," said Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. "We've introduced a convenient option for these consumers, and we've taken it a step further to provide seasoned and plain varieties so they have multiple options. It's a delicious and healthy rice or pasta substitute, and it can be easily added to any meal."

Boulder riced veg content

The product line expands the world of traditional riced cauliflower and broccoli with sweet potato and carrot varieties as well as epicurean seasoned varieties including Cilantro Lime Cauliflower, Thai Curry Carrot, Caramelized Onion and Cheddar Cheese Broccoli. Additionally, plain varieties of Sweet Potato, Carrot, Cauliflower and Broccoli are available. The 10-ounce unseasoned bags contain three, 3.3-ounce servings, whereas the nine-ounce seasoned bags have three, 3.0-ounce servings.

Boulder Canyon Riced Vegetables represent the first time the better-for-you brand appears in the frozen section of grocery stores. All offerings feature only real food ingredients and contain no cholesterol, trans fats and MSG. Additionally, they are gluten-free, kosher and vegan.

About the Producer

Boulder Canyon Authentic Foods is a unit of Phoenix, Arizona-headquartered Inventure Foods. Among its many brands are Jamba, Rader Farms, T.G.I. Fridays, Nathan's Famous, Tato Skins, Willamette Valley Fruit Company, Fresh Frozen and Bob's Texas Style.