Agristo Signs Deal for Distribution in India

Harelbeke-Hulste, Belgium-headquartered Agristo NV, a frozen potato products specialist, and Mumbai, India-based West Coast Fine Foods, have signed a memorandum of understanding for distribution of value added potato products to leading retail stores in over 60 cities throughout India.

“We are happy to partner with West Coast Fine Foods in bringing our authentic Belgian potato products to India. We see an exponential growth potential in India, and are confident of delighting the Indian consumers with our world-class products,” said Agristo founder Antoon Wallays,

“We aspire to be the brand of choice for the Indian consumers who seek frozen food products of the highest quality, offered and delivered in the most convenient way conceivable,” commented Rahul Kulkarin, director and business head for the West Coast Group's India distribution business. “The products from Agristo add a new strategic dimension to our product basket besides complementing our existing offerings across leading retail stores in the country.”
Agristo, which produces more than 350,000 tons of value-added potato products per annum at three factories in Belgium and Holland, exports to over 80 countries. Most of the output goes to private label customers.