Positioned as a next-generation frozen comfort food brand, Los Angeles, California-based Crave New World is set to hit over 1,000 Kroger supermarket shelves in 16 states, bringing nostalgic favorites made with healthy ingredients to freezers across the USA.
Founded by CEO Matthew Brag in 2024 and launched in 2025, the company is on a mission to redefine frozen meals by offering high-protein, clean-label comfort food made without artificial preservatives, seed oils or additives.
“Our goal is simple,” said Brag. “We want to give people the flavors they love from childhood – but made with ingredients they can feel good about today.”
The new products include: Grass-fed Bison Meatloaf, Chicken Enchiladas, Southwest Turkey Lasagna and Chipotle Chicken Mac ‘n Cheez. All meals are single-serve and high in protein.
After building early momentum through a viral college campus drop and on-demand delivery via Gopuff, Crave New World’s offerings are officially rolling out this October, marking a major milestone in its expansion. In connection with the launch, the company is donating 10,000 meals to communities in need in Mississippi and Mexico.
