In celebration of National Tequila Day on July 24, Delimex, the frozen taquito brand innovator in the United States retail market, has partnered with JAJA Tequila to introduce a new taquito margarita. The limited-edition Delimex x JAJA Taquito-rita, a smooth yet savory twist on a classic margarita that is garnished with crispy taquitos, is now available exclusively at Refinery Rooftop on West 38th Street in New York City and on GoPuff for nationwide delivery to make at-home.
The drink starts with a bold base of JAJA Tequila Blanco, muddled jalapeño peppers, agave syrup, and lime juice, shaken and served on the rocks. A crispy garnish of four, golden Delimex taquitos, jalapeño peppers, lime, and a crunchy celery stalk, as well as a chile-lime seasoning on the glass’s rim take the cocktail to the next level. Finally, to create the perfect sip and balance out the spicier flavor notes, the Taquito-rita is topped with a light and mellow sour cream froth. Sip it straight or dip your taquitos right in the froth.
“We encourage our fans to seek out and celebrate the everyday moments that bring them joy,” said Lauren Nowak, brand manager of Delimex, a unit of the Kraft Heinz Company. “As we look to continue to find new and exciting ways to delight, we were thrilled to find a partner in JAJA and co-create the Taquito-rita.”
Founded by a Mexican-born entrepreneur who brought tasty hand-held Mexican street style food to main street, Delimex taquitos and rolled tacos are available in the frozen aisles of supermarkets and grocery stores across the USA.
“As we look to grow as a brand and continue to innovate, we’re excited to partner with Delimex to create something unique, surprising, and most importantly, proudly representative of both brands’ core identities,” said Martin Hoffstein, co-founder of JAJA Spirits. “Our teams had an absolute blast inventing the Taquito-rita and hope our fans enjoy drinking it as much as we enjoyed creating it.
JAJA Tequila, one of the fastest growing tequila brands in the USA, is co-owned by Grammy-winning duo The Chainsmokers. It is made with 100% Blue Agave and no additives.
