College basketball tournament games in the United States can be a rollercoaster of emotions, with heartbreaking losses often leading to failed attempts at holding back tears. This year, DiGiorno is ready with the assist, creating what it calls “the first-ever pizza that can also be used as an emotional crutch” should one’s favorite team miss a buzzer-beater or ends up on the wrong side of an upset.
Through 11:59 PM Eastern Standard Time on April 3, fans can enter online at DiGiornoCryPie.com for a chance to win a Cry Pie, which is described as “an all-onion pizza made to mask one’s basketball heartbreak.” The product features a Classic Thin Crust base topped with mozzarella cheese and a creamy alfredo-style sauce. The piece de resistance is an abundance of caramelized yellow, red and green onions.
“We’re always looking to push culinary boundaries while still providing the same high-quality, fresh-baked experience people can expect from DiGiorno,” said Kimberly Holowiak, senior brand manager. “We’ve all seen or experienced the heartbreak that comes with a tough loss during the college basketball championship. We hope our Cry Pies offer people a fun way to engage with the tournament and our brand, no matter who they’re cheering for.”
Building A Winning Watch Party
“Hungry for that fresh-baked taste? Find DiGiorno in the freezer aisle of grocery and mass merchandise stores nationwide,” urges the producer in a press release. “Who needs delivery when you can get slam dunk pizza right from your oven. Give your team the M-V-Pizza it deserves – with eight delicious crust types and many different topping, you can always count on our fresh-baked taste for your basketball watch parties.”