Dole Packaged Foods has unveiled a major expansion of its fast-growing Dole Whip retail offerings, introducing new formats and a tropical flavor that accentuates smooth, creamy texture and real fruit flavor – all without dairy or high fructose corn syrup. Its new Tropical Guava Passion offering has joined Pineapple and Mango flavors now available in the frozen section of grocery stores across North America.
“Dole Whip is everything today’s consumers are searching for but couldn’t previously find in the freezer aisle,” said Mike Secor, vice president of marketing at Westlake Village, California-based Dole Packaged Foods US. “It’s a moment of sunshine – smooth, creamy, vibrant, made with real fruit – and unlike anything else on the market. That’s why this isn’t just a new product launch, it’s a category disruption.”
Boasting a real fruit foundation and creamy texture, the Dole Whip retail range isn’t ice cream, sorbet, sherbet, or gelato. The rollout is being presented a step into establishing a new frozen dessert category anchored in fruit-first indulgence.
The products have been stocked at Albertson’s, Harris Teeter, Publix, Ralph’s, Stop & Shop, Hannaford, Target, and other grocery stores and supermarkets, with a seasonal listing scheduled at Costco this spring.
