Riyadh, Saudi Arabia-headquartered Tanmiah Food Company’s new Frozen Breaded Chicken range and Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet made with chili pepper cultivated in the Shaqra region northwest of Riyadh, are both winners of Product of the Year Gulf (POY) 2026 awards.
Product of the Year is the world’s largest consumer-voted award awards event for product inventiveness and creativity. Established in 1987 in France, POY now operates in over 40 countries, with winners selected through independent national surveys conducted by leading research agencies such as NielsenIQ. Selection of winners is based on product total score (PTS) performance, calculated from consumer responses across three key criteria: innovation, attractiveness and purchase intent.
Tanmiah’s Frozen Breaded Chicken line sets a new benchmark in the category by being the first made entirely from 100% Saudi-raised chicken. The range also showcases standout innovation through its PLUS line, featuring a vegetable-infused coating that delivers the equivalent of two-thirds of a cup of vegetables per pack, offering added nutrition without compromising flavor. In addition, Tanmiah has introduced a variant inspired by bold, trending Korean cuisine, tailored to evolving local preferences.
The second winning entry highlights the company’s ability to blend innovation with cultural authenticity. Made from 100% Saudi chicken breast, the ready-to-cook marinated product introduces the distinctive flavor of Shaqra pepper, an ingredient deeply rooted in Saudi culinary heritage.
“This is a powerful endorsement of our strategy and the passion of our teams. Our commitment to creating healthy, flavorful, and convenient products guides every step we take. Being recognized for the fifth consecutive year is a moment of real pride for us,” said Tanmiah Food Company Group CEO Zulfiqar Hamadani.
Marcos Delorenzo, chief executive officer of ADC, Tanmiah’s Poultry Division, emphasized the role of consumer insight and product excellence: “These awards highlight the strength of our consumer-led innovation approach. From improving everyday convenience to elevating taste and quality, we are focused on developing products that truly resonate with modern households while maintaining the highest standards across our value chain.”
Zein M. Attar, managing director of Tanmiah Food Company, added: “This double recognition from consumers is a powerful validation of our strategy to lead with innovation while staying true to our roots. Both winning products reflect our commitment to Saudi-sourced ingredients, food security and delivering meaningful value to families across the Kingdom.”
About Tanmiah Food Company
Established inn 1962 and publicly listed on the Saudi Stock Exchange (Tadawul), Tanmiah Food Company is one of the Middle East’s leading providers of poultry, processed proteins, animal feed and health products, as well as being an operator of restaurants. Its fully integrated business model includes production, further processing and distribution through a network of wholesalers, retailers, and foodservice outlets. The enterprise has 161 farms, seven hatcheries, six feed mills, and six primary processing plants, and through joint ventures it operates four further processing plants.
